Multi-Touch Marketing Attribution
Know which marketing channels actually drive revenue. Move beyond last-click attribution to understand the full customer journey.
Present Situation
Marketing reports success using last-click attribution. Every channel claims credit for the same conversions. You're flying blind on which investments actually work.
Root Problem
Customer journeys involve multiple touchpoints across channels. Simplistic attribution models either over-credit closers or ignore the assisted conversions that made them possible.
Impact of Inaction
Marketing budget is misallocated to channels that look good on paper. Awareness and consideration channels get cut because they don't directly convert. ROI optimization is impossible.
Current Cost
Misallocated marketing spend: 20-40% of budget. Wasted ad spend on ineffective channels: $100,000+ annually. Lost opportunities from underfunding working channels: unknown.
Expected Return
Accurately attribute revenue across all touchpoints. Optimize marketing spend allocation. Improve marketing ROI by 25-40%.
Ready to Implement This Solution?
Let's discuss how this AI solution can transform your bi analytics.